We took advantage of Jesse Friedman, whose title, product marketing and media outreach, describes only a piece of his job. What he really does: He works on the map and earth team at Google. We took ONA data on where the 890 attendees were from and plugged it into Google Fusion to create a quick look at ONA’s geographic outreach. Total time: 2 minutes. Journalists flock around Friedman when he’s demonstrating the program’s speed, which makes it appealing for those on tight deadlines.