Thursday, Oct. 28
Career Summit & Job Fair
Pre-Conference Workshops

Friday-Saturday, Oct. 29-30
Below are sessions and speakers confirmed so far. Check back for the full schedule.

ONA10 J-Camp

Google Office Hours: Meet with Google staff for one-on-one consults.
Twitter Office Hours: Learn how to leverage Twitter tools for news.
Unconference Sessions: Pitch a session, have a session.

Track 1: Tools

Creating Killer Apps with Public Data
As the government unloads more data — on everything from the stimulus, taxes and spending to the safety of child car seats — developers, designers and journalists have developed show-stopping ways to make the numbers more accessible. See demos, hear cases studies and learn the secrets of scraping data.
Bill Allison, Sunlight Foundation
Anil Dash, Expert Labs

Android, iPad and Beyond
The web is increasingly moving from the desktop to the palm of your hand. Learn the best practices for creating content for mobile and touch devices.
Speakers: TBD

From Earthquakes to Coups: Tools for Crisis Reporting
Citizen, niche and traditional media are using social media and other tools to collaborate on covering international conflicts and disasters, making reporting from global hot spots more effective than ever. Learn what works best for these journalists from around the world.
Solana Larsen, Global Voices
Other speakers: TBD

What’s Next for Traffic and Search?
New paid content strategies and traffic-based compensation for writers have put a renewed focus on understanding audience patterns. This session will go beyond counting page views and keywords to discuss how engagement can be more directly measured across the Web, mobile devices and social media platforms, and also review best practices to increase traffic through optimizing and promoting real-time and evergreen content.
Dana Chinn, USC (University of Southern California)
Qiana Mestrich, Beliefnet

Tips and Tricks for Shooting Video with your DSLR
So you have a DSLR camera. Now what? Learn how to view footage from the field,  get it into your computer to edit, get good sound and find the most useful gear. See examples of video journalism, and get tips on how  to best use your DSLR for video work.
Panelists: TBD

Ten Tech Trends in ’10
Think you finally have a handle on the latest technological developments? Think again. Amy Webb is back again to highlight the latest tech trends for the dawn of a new decade.
Amy Webb, Webbmedia Group

Content Sharing through APIs
More and more newsrooms are opening their vaults and sharing their content. What can you do with other organizations’ content? Should your newsroom be thinking about creating its own APIs, too? Experts explore the operations, business models and more.
Tim Carlson, USA Today
Other panelists: TBD

Better Journalism through DocumentCloud
Aron Pilhofer, The New York Times
Other speakers: TBD

Track 2: Strategies

Starting from Scratch:
First came the razor-sharp focus on politics. Now Allbritton Communications, the folks behind Politico, turns its high beam on local news. Jim Brady, Allbritton’s president for digital stratgies, and key staff walk us through the genesis, launch — and growing pains — of this much-watched news site in Washington, D.C.
Jim Brady and staff

No Comment: Rethinking Online Commenting
With so much negativity and spam in comment sections, how are newsrooms tweaking their engagement policies? Should people be made to give their real names? Should discussions be moderated? How do we elevate the discussion without stifling it? What are we gaining with comment sections, Facebook and other platforms? Led by NPR’s ombudsman, this lively debate will help you navigate the tectonic shifts in the conversation around news.
Alicia Shepard, NPR
Susan Goldberg, Cleveland Plain-Dealer
Andrew Noyes, Facebook

The New Investigative Journalism Ecosystem
The number of global nonprofit reporting organizations has exploded — from three in 1990 to more than 30 today. Most have been created in the past three years. Panelists share which organizations are collaborating, which projects draw eyeballs and where this phenomenon is heading.
Charles Lewis, Investigative Reporting Workshop, American University

Forging Pro-Am Partnerships
With newsrooms cutting staff and journalism schools booming, it was bound to happen — the news industry is collaborating with academe for content in brave new ways. The panel explores how the partnerships work and whether the model applies to your newsroom.
Josh Meyer, National Security Journalism Initiative, Medill School of Journalism, Northwestern University
Rich Jones, New York University
Joe Bergantino, New England Center for Investigative Reporting

Turning Bits into Bucks
Learn how journalists have found success as entrepreneurs, from startup software companies to local bloggers, using innovation to power new business models for news.
Mark Briggs, Serra Media
Michele McLellan, Knight Digital Media Center & Reynolds Journalism Institute
Other speakers: TBD

Rewiring the Ivory Tower
Revamping journalism curriculum is a tricky tightrope walk, balancing digital skills, academics and computer science. How do accrediting standards and the arms race for shorter degrees set the boundaries for the new journalism degree?
David Johnson, American University
Other speakers: TBD

Law & Order: Special Digital Unit
The legal panel returns to answer questions about legal issues facing online journalists today.
Jon Hart, Dow Lohnes LLC, ONA General Counsel
Other speakers: TBD

Don’t Call It UGC
Professional level work from a sea of amateurs? Community editorial requires finesse, hard work, and a lot of respect for your submitters. The founders of Pictory and Longshot Magazine (formerly 48 HR) explain how to encourage high quality content from a staff of strangers.
Laura Brunow Miner
, Editor/designer/founder, Pictory
Alexis Madrigal, Longshot Magazine
Sarah Rich, Longshot Magazine
Robin Sloan, Twitter (moderating)

Track 3: Design and Tech

A Design Conversation
With Roger Black and Jeffrey Zeldman

Coders Are from Mars, Designers Are from Venus
More than any other medium, the Web fuses together creative and technical processes. Learn strategies to inspire your right brain while exercising your left and how to get stuff done without compromising anyone’s OCD.
Tyson Evans, The New York Times
David Wright, NPR